About Us & Partners
SI GOLF Group - GOLF'S #1 STORYTELLING and MARKETING ACTIVATION COMPANY
The Sports Illustrated Golf Group combines the power and scale of Sports Illustrated, Golf Magazine and Golf.com in reaching over 12 million consumers. With best-in-class golf content via multiple media channels, we enrich consumers' golf experiences by giving them award-winning news and photography, as well as the tips and tools they need to play better golf and enjoy the game more. Your Game is Our Passion!
Golf Equipment Activation "See-Try-Buy" - Grows in 2011
In 2010, the SI Golf Group launched See-Try-Buy, a strategic consumer platform built on SI Golf Group assets to heighten awareness of golf equipment technology and provide the ultimate go-to equipment resource for consumers. Golfers seeking product information, trial locations, custom fittings or wanting to purchase equipment can find it all with See-Try-Buy. This year the SIGG is pleased to include the participation of Golfsmith with GolfTEC in the See-Try-Buy equipment marketing programs.
See-Try-Buy continues to deliver enhanced equipment coverage that generates deeper engagement and results in increased traffic and product sales.
Golf.com - Equipment Manufacturer Hub pages built for all top equipment companies results in the largest online resource for Club research.
New in 2011 - Groundbreaking Research - Club Fitting "The Next Frontier"
Following last year's consumer research on the Club Purchase Process, SIGG partnered with Golfsmith and the Sports & Leisure Research Group in a breakthrough study of 6,000 golfers. The study found that golfers custom-fit for their equipment:
- Spend more: 78% more than those who were not fit
- Make quicker purchase decisions: 69% decide to buy equipment immediately after fitting
- Enjoy the game more: 60% of those custom-fit enjoy playing more
- Experience satisfaction: 87% were more satisfied with their purchase of new equipment
*Custom Research is an opportunity for all SI Golf Group Marketing Partners
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Featured Property
Golf.com
The #1 Golf Website. Combining the award winning journalistic and photographic resources of Sports Illustrated and GOLF Magazine, GOLF.com offers the most robust live scoring, news, photography and top level instruction, travel and equipment coverage for golf fans and avid golfers.
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Next Big Opportunity
Golf Magazine
Golf Magazine: Your Monthly Solution to Capturing the Affluent Avid Golfer
Each month, 6 million golfers read GOLF Magazine to find the best content for them to improve their games. Featuring tips from Top 100 Teachers, unparalleled equipment reviews, custom fitting opportunities for the best clubs, travel & lifestyle content, award-winning interviews and Golf's leading personality, David Feherty.